Marisa Hordern first launched jewellery brand Missoma as a side-hustle from her kitchen table in the noughties; now it's one of the fastest-growing contemporary jewellery labels in the UK, with an annual turnover increasing from £1m to £33m in the last five years. The brand is now stocked and shopped all over the world, with significant markets in the US, China, Germany, Ireland and Australia.Below, Hordern breaks down her six rules for success when it comes to launching your own brand – from having patience to finding the right leadership team, and the importance of learning from your mistakes...“When I started Missoma in 2008 I was working in a very corporate environment that just didn’t fulfil me creatively. I’ve always loved jewellery and at the time you could only really find cheap high-street pieces, which lacked quality and durability, or expensive fine jewellery way beyond anything my friends and I could afford. I decided to take the leap to turn my passion into a full-time gig and set out to design and create what is now called ‘demi-fine’ jewellery. I starting making pieces around my kitchen table and then travelled to Jaipur, Bangkok and Hong Kong to source the best factories, most of which we’re still with today. Gold vermeil was still relatively unheard of in the UK when we started making and selling our jewellery; it took a long time to educate people on what it was, the quality and the longevity of the micron-plating process.Read more at:https://www.formaldressau.com/collections/purple-formal-dresses | https://www.formaldressau.com/collections/grey-formal-dresses